MTV to Morph Web and Wireless in New Programme

Moco News reports on a new MTV show launching in Europe this week called MTV Mash, bringing together Web and wireless. Ten localised MTV Mash microsites providing original content based around the show, including ringtones, screensavers and downloadable games will go live around Europe.

And per a related article in Netimperative, Motorola is to start shipping mobile handsets with pre-loaded exclusive MTV content in time for Christmas as part of a $75m deal struck between the two companies in March.

emily | 2:31 PM | News, Buzz |
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