Free ringtones as part of Marketing mix in MTV campaign

MTV's Motomash programmes, sponsored by Motorola, to be broadcast in the UK as of July 14, will be promoted by mobile marketing genius Flytxt.

"Fly-posters will advertise the promotion in major cities around the UK, with a number printed to invite consumers to text in for more information. Flytxt will then deliver relevant details of local Motomash events by SMS, as well as offering consumers the chance to download ringtones for free", according to Netimperative.

emily | 5:00 PM | Marketing |
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