April 7, 2003

Hockey theme ringtone a selling point for a new phone

This article from Digital Home Canada describes the launch of a new Samsung mobile phone (the SPH-a500) on the Canadian market by Bell Mobility. The article details all of the features of the phone as well as an interesting way of making this phone attractive to this specific market, by offering a pre-programmed a hockey theme ringtone, which has proven popular among Canada's sports fans.

emily | 9:25 AM | Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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