March 31, 2003
Motorola's «Motomixer»
Following the widespread introduction of polyphonic ringtones, Motorola is taking tune technology one step further with the launch of MotoMixer, a feature that lets phone users mix their own ringtones.
With this software, an embedded application currently available on Motorola's C330 handset, and featured on the new Motorola C350, the younger generation it's appealing to, can essentially be a DJ on their own phone, adding bass or easing up up on the drums, ensuring that "no one else will have the same ringtone".
Motomixer also is available on the company's Hello Moto Web site in an effort to create "a viral community" focused on the mixing of ringtones, according to Alberto Moriondo, director of global entertainment solutions at Motorola, "We are making it easier for consumers to do their own mixes. When users can personalize the content, it creates more interest and boosts sales of mobile applications," he added, in an interview with Wireless Newsfactor.
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