March 22, 2003
Downloading ringtones to raise money
The Managing director of Johnson & Johnson in the Philippines has come up with an innovative campaign to help the cause of battered women and raise money, according to an article in The Manilla Bulletin Online.
For every downloaded logo or ringtone, a portion goes to the Women's Crisis Center (WCC), serving as a half-way house and a counseling center for female victims and survivors of violence.
It brings to mind another fund raising campaign by downloading -- not a ringtone -- just a logo, in June 2001, for nationwide "Red Nose Day" in Australia, to help raise money for research into Sudden Infant Death Syndrome (SIDS). Australian telecommunications giant Telstra offered its clients a Red Nose logo and donated US$0.95 to SIDS Australia for each logo that was downloaded. (cf Donating by SMS).
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2003/03/000122.htm