March 14, 2003

MTV on Motorola cell phones

MTV and Motorola have signed a deal that will provide MTV programming on Motorola's mobile phones and allow for the promotion of events and retail sales between the two companies. Content will include music, games, images and ringtones which will be pre-loaded onto the handsets.

Revolution Magazine reports that in Europe, as a tie-in to 'MTV Mash', a programme inspired by the European bootlegging (or mashing) scene -- the mixing of old and new tunes to create cutting-edge new music, Motorola will feature what it calls a MotoMixer on its website, providing mixing capabilities for users to create unique ringtones.

emily | 2:43 PM | News, Buzz | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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