March 12, 2003
Downloading ringtones, more popular than songs
Soundbuzz, a digital music service provider with a focus on the Asia-Pacific markets. involved in the promotion and distribution of International and local digital music products (downloads, ringtones, images, lyrics) has built it's revenue streams on licensing technology platforms, integrating services with partners, and the sale of music through its retail and wholesale partners like MSN Asia-Pacific, Lycos Asia, Yahoo! and TM Net's bluehyppo.com.
According to an interview in TechCentral Malaysia, chief executive officer Sudhanshu Sarronwala said that ringtones represented 50% of Soundbuzz's business in 2002. "We're actually streaming music to sell ringtones. People will pay a couple of bucks for a ringtone, but they won't spend a third of that on actual songs," he said, shaking his head in disbelief.
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