Hypertag to hand out national and rugby anthem ringtones to fans

Mobile operator O2 has teamed up with technology company Hypertag to hand out national and rugby anthem ring-tones to fans at the 27 February England vs Ireland game in Dublin. How cool is that? [via Netimperative]

"The O2 teams will be working at the airport to target incoming England fans and also at the ground itself to target both groups of supporters.

England supporters will be given the national anthem whilst Ireland fans will be supplied with Ireland's call, the official Irish rugby anthem."

Related article: Wearable Hypertags used in field marketing at music and sporting events.

emily | 5:42 PM | Marketing |
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