February 16, 2005
Wearable Hypertags used in field marketing at music and sporting events
Musical Event: Gigs in Dublin's ‘The Point' venue
Mobile marketing and live music are coming together in another new campaign for O2, where Hypertag's new wearable tags are being used to hand out ringtones to fans at a series of Westlife gigs in Dublin's ‘The Point' venue.
A team of field marketers at the events are sporting wearable Hypertags and working the queues at the events. They are handing out two free Westlife ringtones and driving visitors to the O2 ‘Experience Zone' where they have the chance to win a back stage pass.
This is one of the first campaigns using the wearable Hypertags, allowing O2 to build on their association with music and maximise the impact of their O2 ‘Experience Zone'.
Sporting Event : Rugby: England v. Ireland Six Nations game
Wearable Hypertags will also be used by teams of field marketers for the England v. Ireland Six Nations game. O2 teams will be at the airport to greet incoming England fans with the British national anthem as a ringtone, and at the ground itself to target Irish fans with ‘Ireland's Call'.
To find out more about Hypertag interactive poster or field marketing campaigns visit
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