January 1, 2005
Which company will donate a ringtone to a tsunami relief organization
Which company will donate a ringtone to help raise money for a tsunami relief organization?
It's been done before:
-- Raising money for Telethon 2004 - During December's two day marathon broadcast of Telethon 2004, to raise money for research to fight against genetic diseases, TV channel France 2 offered ringtones and logos as one more (good) way to bring in some money.
-- Downloading ringtones to raise money - The Managing director of Johnson & Johnson in the Philippines has come up with an innovative campaign to help the cause of battered women and raise money. For every downloaded logo or ringtone, a portion goes to the Women's Crisis Center (WCC), serving as a half-way house and a counseling center for female victims and survivors of violence.
-- Download a Red Nose Logo - In June 2001, for nationwide "Red Nose Day" in Australia, to help raise money for research into Sudden Infant Death Syndrome (SIDS). Australian telecommunications giant Telstra offered its clients -- not a ringtone -- but a Red Nose logo and donated US$0.95 to SIDS Australia for each logo that was downloaded.
Above picture from the BBC
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