Virgin Mobile 'First Dibs' Locks Exclusive Ringtones

Virgin Mobile USA customers just love getting "First Dibs!". The wireless provider and Universal Music Group today announced a double-whammy mobile music deal to serve up exclusive access to ringtones from Ashanti and Ja Rule -- two of the power players in Def Jam's hip-hop/R&B line up.

"First Dibs has been a great hit for us. Following six months of success to date, we're moving ahead with our partners at Island Def Jam and UMG on another chart-topping offer," said Howard Handler, chief marketing officer of Virgin Mobile USA. "Our customers salivate over new ringtones and can expect us to continue to offer up the best of the best across a range of musical genres and labels."

Press release

emily | 8:59 AM | News, Buzz |
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