Levi's launches video messages and mobile ringtones

Visitors to Levi's pan-European Website will be able to create video messages and compose mobile ringtones as part of a campaign for its 501 Anti-Fit range, according to Digital Bulletin.

"Levi's creative agency Lateral has developed a video-mixer application that allows visitors to create visual messages and send them to an email address. Users will have access to 4,000 video clips and 1,000 words of footage from TV ads for the range, which have been shot exclusively for use in the digital campaign.

A second application, a mobile audio mixer, will enable users to compose their own mobile ringtones."

emily | 2:34 PM | News, Buzz |
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