August 19, 2004
Orange invests in television programming with Endemol
Update FT Article Ringtone chartshow to air on British TV. A new weekly music television show that will showcase charts for mobile phone ringtones and music downloads is to be aired on ITV1 in a sign of the growing influence of both the mobile phone and the internet on music sales.
Orange and Endemol are teaming up to produce a network ITV series called Orange Playlist, according to MediaBulletin
"The show will air in a late-night slot from 23 September and is scheduled to run for six months. Each episode will feature an interview with a celebrity on five songs they have chosen in five predefined categories: the past, the present, the future, a dedication and the celebrity's all-time favourite track.
The relevant music videos will be played around their choices and the format will also include a run-down of the top fives in the singles, download and ringtones charts."
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