October 13, 2003
Labels launch mobile song-swapping tech
Warner Music Group and Bertelsmann's BMG Entertainment introduced on Monday a new P2P antipiracy technology that enables music fans to download songs onto a mobile phone and share the music with other phone users, reports News.com.
"The new digital rights management (DRM) technology, called OMA (object management architecture) DRM, was developed by three-year-old technology company Beep Science of Oslo, Norway, the music giants said in a statement.
The technology works on the concept of a restricted peer-to-peer network in which owners of mobile phones equipped with Multimedia Message Service, or MMS, can send and receive pictures and sound clips to and from other mobile phones.
With OMA DRM, the music labels can collect revenue for each song that's downloaded from a central computer server and for those that are swapped between mobile phone users, said Jan Rune Hetle, chief executive of Beep Science".
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