September 25, 2003
Music in Motion
Identified as the "next killer app" in wireless technology by Intel Developer Forum delegates, Musikube is an entertainment solutions company established two years ago by music and technology senior executives to find ways to use new media and converging technologies to increase consumer buying.
The music industry hopes that MusiKube's wireless technology, which enables consumers to capture their musical interest "whenever they come across it", will arrest the growth in music file sharing by creating the opportunity for impulse buying. [unwired.cc / The Christchurch Press]
One of the technologies offered by this company, called Vista Services, allows customers to identify a song heard on the radio (a music recognition technology like Shazam), but takes it one step further for camera phone users, allowing them "to scan a barcode or unique symbol in a store, at home, in a magazine, or on the street. Users can then access music information, reviews and samples and order the CD to be delivered to their home".
I'm not sure I understand how that works, "scanning" a barcode, does that mean taking a picture and sending it off somewhere? If anyone has any idea, feedback appreciated.
The Permanent Link to this page is: http://www.textually.org/ringtonia/archives/2003/09/001746.htm