Telecom steps into sports TV

France Telecom has taken its first tentative steps into broadcasting with the launch of IPTV service Orange Sports TV.

The channel will feature sports news, broadcast via the Internet and direct to Orange mobile 3G network subscribers.

[via Variety]

Software lets users watch movies from PCs or TV on mobile phones

Digital technology company DigitAll World together with SK Telecom announced on Monday that it is developing a software application that lets users watch movies from their home computers or TVs on their mobile phones. Digital Chosunilbo reports.

"Called Orb, the application streams media such as videos saved on home computers or broadcast on TV over the wireless Internet to mobile devices."

Free TV channel aims for Internet content

All you need to launch your own television channel is a mobile phone with a camera, Finnish technology startup
Floobs said on Thursday, reports Reuters.

Floobs plans to offer a free television channel for everyone, enabling people to run live shows or pre-recorded material, for no charge, starting later this year.

The company opened a Finnish-language testing service this week and aims for a November launch of an English site, targeting groups and communities which do not get airtime on established television channels."

Mobile TV Technically Ready, Waiting On Business Model

Mobile TV is more or less ready to go in the US, it’s just waiting for an invitation to the party, reports Moco News. “The big problem, analysts say, is people aren’t yet willing to pay for TV on cell phones. That’s slowing a potentially big market for makers of cell phone TV chips...

”People were excited about it—until they learned they had to pay for it,” said Yoram Solomon, director of standards and technology strategy for Texas Instruments .

Advertising is surely part of the answer, but there’s also an argument for a mixed model...this is going to be the big challenge of the mobile content industry—getting the business model right."

Image from Fox News

World's TV shows on your cell phone

WhereverTV founded and led by Mark Cavicchia, has developed a Web site that streams live programming from 1,200 international TV channels using high-speed Internet and a computer. Pittsburgh Live reports.

By year's end, users will be able to download the programming using a high-end cell phone, such as a Nokia Nseries, that connects to a TV.

Channels broadcasting shows, news, weather and sports from about 100 countries are available and can be arranged in a guide by language, country or genre.

Interested in Ivory Coast programming? How about English cricket? An Italian movie? It's all on WhereverTV for free -- the company will make money off advertisements, not subscriptions, Cavicchia said.

Other Web sites offer similar streaming services but charge a fee.

By the end of October, Cavicchia will unveil a box that attaches to a TV set and a broadband connection, and streams the channels to that TV. The box, which will cost about $200, replaces the need for a computer to access the programming."

E! Launches Multimedia News Series

E! Entertainment Television will launch E! News Now, an expansion of its online entertainment news content. The multimedia series will cover breaking news with video segments specifically designed for non-linear platforms.

E! aims to produce twelve video news segments a day at two minutes each, featuring reporters Ashlan Gorse and Valery Ortiz. The segments will be made available on broadband, and by mobile phone.

[via Broadcasting&Cable]

David Letterman and Ferguson appearing on cell phones

Monday night's telecast of "Late Show with David Letterman" and "The Late Late Show with Craig Ferguson" can now been seen on Verizon Wireless's V CAST video service, contactmusic.com reports.

"CBS and Verizon announced Monday that the two late-night talk shows will be available the day following their regular broadcasts -- commercial-free.

They can be viewed on mobile phones as "a series of video shorts," Verizon said in a statement, noting that they'll be replaced every day by the network's latest episode of the late-night shows."

Idol goes mobile in Australia

The Idol reality-TV talent series really has become omnipresent, with Telstra in Australia the first telco to offer the program srteamed to mobile phones. Rapid TV News reports.

"Telstra’s NextG third-generation mobile subscribers can sign up to receive each episode of the show streamed to their cel phones, with five minute programs specifically made for mobile subscribers. During the Network Ten advert breaks, extra “behind-the-scenes” live footage will be inserted.

Users will also be able to access on-demand content, have SMS alerts sent to them, download wallpapers and ringtones as well as access a “community” mobile internet site.

Telstra has long been a sponsor of the show in Australia".

Mobile TV Flourishes in South Korea, But Fails to Generate Profit

As Europe and North America try and sort out competing technology standards for mobile television, the digitally advanced nation of South Korea is already watching everything from news to cartoons, and sports to comedy on their mobile handsets. [via Teleclick]

"Approximately 7 million South Koreans, or one in seven of the country’s residents, routinely make use of mobile TV services on cell phones, personal media players, handheld computers, vehicle navigation systems, or other portable devices.

“Pretty soon, phones doubling as TVs will be as ubiquitous as camera phones now,” predicts Song Sang Hoon, the director in charge of mobile TV at South Korea’s Ministry of Information & Communication, which has pushed carriers to offer the service.

The government’s aggressive role in promoting and regulating mobile TV, however, may have caused the service to evolve too quickly for a solid business model to emerge, preventing carriers from generating a profit with the technology.

Details of South Korea’s mobile TV situation were explored by Business Week on August 3."

Television is a turnoff for mobile users

TV on mobile phones has got the thumbs down from UK users, despite operators spending millions trying to get them to tune in, reports The Guardian.

"... Certainly the latest monthly statistics on mobile phone TV viewing in the UK, compiled by M:Metrics, are bleak reading for operators who have invested millions in it. The UK has about 45 million users of mobile phones. Of those, 3.9% - about 1.7 million - have watched user-generated video on their mobile, sent by family or friends at least once a month.

On its own, that's not a bad number: you can build a big business on 4% of a population. But the numbers plummet on mobile TV: just 321,000, or 0.7%, watched broadcast TV on a mobile at least once a month; and 386,000, or 0.9%, watched any commercial programmed TV or video on a mobile at least once a month."

The Race for a Mobile TV Standard

Nokia and Qualcomm are competing to supply a new global norm. The winner could reap billions in new business. Business Week reports.

"For now, those set against setting a standard are getting their way. There are at least six different contenders competing in the European market and still others emerging globally. Japan has developed its own standard, and China appears to be going its own way. But none of the mobile TV standards is compatible and all require significant infrastructure investment." Read full article

Buzzwire Launches Beta Service

Mobile phone service Buzzwire launched its beta service today, reports TVWeek.

"The company lets users create a lineup of video and audio feeds from local, national, international news, traffic, weather, sports and entertainment to play on their mobile phones.

Buzzwire is part of a new crop of companies that deliver Internet TV programming to mobile phones."

[Press release]

Virgin ditches mobile TV service

According to The Guardian, Virgin Mobile has decided to dump its broadcast mobile TV service after less than a year because of poor customer take-up.

"... Five-channel Virgin Mobile TV (VMTV) was launched last October with a £2.5m advertising campaign fronted by former Baywatch star Pamela Anderson. But it failed to take off with customers, partly because only one rather chunky handset - nicknamed the Lobster phone - was ever available.

Earlier this year the Guardian reported that less than 10,000 people had signed up."

EU backs standard for mobile TV

The BBC reports that European officials have backed a single standard for the rollout of mobile TV services across Europe.

"Telecoms commissioner Viviane Reding has called on member states to roll out services using the DVB-H standard "as quickly as possible":

Wait-and-see is not an option. The time has come for Europe's industry and governments to switch on to mobile TV"

Some key players have questioned why Brussels rather than the market is deciding what the standard should be.

And analysts warn it could see the UK fall behind unless regulatory issues are ironed out."

[via Techmeme]

LiveStation to bring Live TV to your cell phone, soon

If you dream of being able to watch CSI: Miami or Survivor on your cell phone while you dash out to the store for some snacks, take heart: Livestation, a Web TV service created by Microsoft and a software company called Skinkers, might soon make it possible. Newsfactor.com reports.

"LiveStation, which would enable high-quality viewing of live television programs on a PC or other computing device, is being touted as an alternative to technologies like
Joost that enable PCs to show pre-recorded TV programs, but not live shows.

Unlike Joost, LiveStation is a peer-to-peer technology, which means that once the PC acquires programming, it can be shared with other devices like a set-top box or, at some point, a cell phone. "

Related: - Microsoft announces Joost killer

Live TV on cell phones better than you'd expect

Live TV finally comes to cell phones -- full-length on-air programs in full-motion video, with an interactive program guide, without annoying "buffering" lags, and with the ability to instantly surf channels. Newsday reports.

"Channels from industry titans like CBS, NBC, Fox, MTV and ESPN.

Verizon's new V CAST Mobile TV service -- newly available around New York City and other major metro areas -- is light years ahead of Verizon's V CAST clip streams and Sprint's PowerVision TV I tested last year. Verizon Mobile TV finally makes real television broadcasts portable in a convenient, efficient way. It really does replicate the in-home viewing experience.

... So you're not watching phone TV. You're watching TV. Period."

[via TV Barn Ticker]

Mobile TV Is Like Sushi: Report

The Vienna-based Institut der WU has issued a report (commissioned by 3) which claims that consumers will not be able to resist mobile TV, and compared it to sushi.

"According to the study, mobile TV is a trend, which - like sushi - is first met with resistance and sceptism, but once accepted very addictive. One must have experienced mobile TV in your own hands to realise you can't live without it" reports Broadband TV News.

The study spoke to 52 experts and 232 consumers in Austria, Germany and Italy, and more than 53 percent of the respondents said they could imagine watching TV on their mobile up to 30 minutes a day.

[via Moco News]

EU telecommunications chief favors European mobile TV standard

Viviane Reding, the telecommunications chief of the European Union, said Thursday that she would support the European mobile television broadcasting standard over U.S. and South Korean rivals when the commission decides next month which one to back. IHT reports.

"The lack of a single standard has held back wider use of television broadcasts on cellphones, but EU support for digital video broadcast handheld, or DVB-H, technology could be the decisive factor in the battle between half a dozen standards."

China expected to watch mobile TV free next year

Recently, the base patent holder of China's domestic mobile TV industry announced that a patent fee of China Mobile Multimedia Broadcasting (CMMB) will not exist within the next two years, and then a one Yuan patent fee will be collected in a representative manner.

This means that it will be possible to use a mobile phone to watch TV for free in 2008. At the same time, the industry standards of the CMMB will enter the commercial age. [via People's Daily Online]

Yes, the Screen Is Tiny, but the Plans Are Big

The New York Times reports on big media's plans in bringing video content to mobile phones.

"ESPN, CBS and MTV, as well as news organizations like The Associated Press and the Hearst Corporation, are investing in original cellphone content. After all, there is no other medium that most people carry with them everywhere, and some media executives are wagering that consumers will fill their empty moments — however fleeting — with mobile media content.

... Many mobile-content providers assume that consumers with more than a few minutes to spare won’t be attached to their cellphone screens. Yet executives at broadcast networks like ABC say that this assumption is worth challenging, and they are betting that consumers will also watch longer-form content on their phones. Last month, ABC began showing full-hour episodes of shows like “Lost” and “Grey’s Anatomy” on Sprint’s network.

Albert Cheng, executive vice president for digital media at ABC, says people may think that short-form content works best on cellphones simply because that is the bulk of what has been developed. “We’re all experimenting,” he says. “I don’t think any of us really knows what people want on mobile.”

But one must really look beyond America to see where TV on mobile phones is going. According to an article in the BBC, services in Japan, South Korea and Italy are attracting millions, confounding critics who said people would not watch TV on a small device.

Hurdles to mobile video

Despite the increased bandwidth and improved capabilities of the mobile-phone networks in the U.S., relatively few people use their cell phones to watch video -- according to analyst Mark Donovan of M:Metrics, less than 2 million people watched programmed TV on their mobiles. The Los Angeles Times reports.

One of the problems is the existing business model that does not offer a report on the number of people who see an ad. There is no single standard for measurement for mobile-phone carriers.

Another reasons is that carriers have been handicapping the market by charging too much for mobile video services; some of the early offerings were 40% to 50% of the price of the typical mobile voice service.

Other hurdles include bandwidth, the supply of video-capable handsets, the programming that's available, and consumers' lack of awareness. There's also the issue of finding what's available.

French Mobile TV Delayed Until Summer 2008

Franch mobile users won’t be won’t be watching TV from DVB-H on their mobile phones this fall.

While the launch of broadcast mobile TV was planned to kick off this autumn in time for the Rugby World Cup, a conflict between French mobile operators and broadcasters has led to a delay - until at least next summer.

Broadcasters seem to want an advertising funded free-to-air service, while mobile operators were looking at a paid service, and so far both sides have been unwilling to budge. Until this is resolved mobile TV from DVB-H will remain off the air in France.

[Screen Digest via TechCrunch]

Mobile TV will reach 244 million by 2011, says report

TV enabled handsets will reach a staggering 244 million devices by 2011, according to a new report, writes The Register.

"This is almost double the number previously forecast, and was reached by a detailed look into the likely mobile TV launch dates and the uptake rate expected in 55 countries.

The report was published in the US by Multimedia Research Group, but was written by Rethink Research Associates in the UK.

"There are over 80 mobile TV trials all over the world and already there are a handful of services launched. The bulk of those trials are already committed to turn into genuine services, in some cases with a nationwide footprint, in other countries in limited regions," said report author Peter White, principal analyst at Rethink.

This forecast is not including video services which are streamed over a cellular network, because that has largely been a slow burn business, due to its low screen resolution and the careful management it needs so that it doesn't interfere with voice."

China Launches CDMB Mobile TV Technology Standard

The China Association for Standardization has approved and issued the China Digital Multimedia Broadcast mobile TV handset standard as the association standard, CSA158-2007. [via China Tech]

Sprint, ABC dial in to television on the go

Get ready for Grey's Anatomy on your cellphone, writes USA Today.

"In a major expansion of mobile media, ABC today will make available episodes of Grey's, Lost, Desperate Housewives and Ugly Betty on video-equipped Sprint phones, along with Disney Channel series such as Hannah Montana, ABC News' Nightline and other programming."

French mobile TV receives EC funding

According to UK Computing, the European Commission has authorised €37.6m in aid from the French Agence de l'Innovation Industrielle towards funding Télévision Mobile Sans Limite, a mobile TV research and development project.

"Télévision Mobile Sans Limite (Unlimited Mobile TV) will combine satellite and terrestrial TV networks to broadcast TV on mobile phones, but will be available in France only."

Mobile TV predicted to be a hit

TV could overtake gaming and music as the consumer's favoured application for mobile phone according to research, reports the BBC.

Services in Japan, South Korea and Italy are attracting millions, confounding critics who said people would not watch TV on a small device.

... Research firm Screen Digest forecasts that mobile TV will put gaming and music in the shade. It predicted that there will be 140 million global subscribers generating revenue of £3.1bn by 2011."

Boredom may prove Mobile TV’s best ally

According to a new survey by Research and Markets, punters in Finland, England, France, Italy, Korea and Japan all stated that boredom was the number one reason why they were likely to start using mobile TV.

[via Pocket Picks]

On-the-go television taking off

One research firm expects mobile television to become the next big thing in wireless technology, writes The Salt Lake Tribune.

"ABI Research analyst Ken Hyers in a report last year said the fledgling market for mobile television is beginning to build momentum. He estimated that by 2011 mobile TV services will have more than 500 million subscribers worldwide, up from only 6.4 million at the end of 2005.

South Korea and Japan were the early adopters of mobile television technology, but European and North American markets are not far behind, Hyers said. "

Watch 100 live TV channels on your phone

Software company Makayama recently announced the availability of ‘Pocket Live TV’.

Pocket Live TV’ allows you to watch 100 TV channels, from 10 countries on Windows Mobile. The software provides a two-touch interface to streaming television on the internet. Pick a country, pick a channel and your set. The channels are all broadcast over-the-internet, and the application provides easy to use access to that content.

[NerdwithSwag.com via digg]

Phone designed for watching TV

Handset makers are racing to develop better mobile phone screens to meet expected demand for watching TV on the devices, reports Investors Business Daily.

"In Japan, where TV on phones already is becoming commonplace, Sharp announced a fall release of phones featuring 2.2-inch screens that offer contrasts of 2,000:1, about 4 times greater than current top screens.

The new phones also will be capable of receiving digital TV broadcasts, significantly expanding their capabilities since most phones are only able to show video downloaded from the Internet."

Verimatrix offers security for shows delivered over IPTV

As telephone companies worldwide roll out video over telephone lines to compete with cable TV, Hollywood studios are gearing up for a piracy battle akin to the one that rocked the music industry a few years ago. SignOnSanDiego reports.

"Many telephone companies will deliver TV over digital networks using Internet Protocol – known as IPTV.

Hollywood studios tend to view the Internet as a vortex of piracy, where hackers pluck recently released movies off the network with relative ease and post them online for free – essentially vaporizing the way studios make money.

Hoping to ride to the rescue – so to speak – is Verimatrix, a San Diego company develops content security software and forensic watermarking for video delivered over IPTV networks.

Its main product encrypts movies and TV shows before they are sent over the network. It then unscrambles the video when it reaches the particular set-top box of a pay TV customer's home – making sure the correct signal is getting to the right subscriber.

Verimatrix's watermarking technology embeds a sophisticated code into the video. The code is invisible to the viewer. But it allows the video – if it ends up being pirated – to be traced back to the set-top box from which it originated. "

BBC offers its shows via mobiles

BBC TV and radio channels will be available on some mobile phones for a trial period beginning in April, reports the BBC

"For an initial 12 months, a range of broadcast output will be syndicated to the Vodafone, Orange and 3 networks.

Subscribers to their TV packages will be able to watch BBC One, BBC News 24 and BBC Three, with the exception of some sport and bought-in programmes. "

Dialing for 'CSI': VCast Mobile brings TV shows to phones

MediaFLO USA, a subsidiary of cellphone chipmaker Qualcomm, has quietly set up a broadcast TV network to bring prime-time shows to customers of Verizon Wireless' VCast service, and soon to Cingular customers. USA Today reports.

"Unlike prior mobile TV offerings, VCast Mobile TV is full of complete prime-time fare, including shows such as CBS' CSI, NCIS and Survivor, NBC's The Office and Heroes, Fox's House and late-night comedy shows from David Letterman, Jay Leno and Jon Stewart.

"Leave the big screen at home, and take your TV with you, anywhere you go," Lombardi says."

TV cell phones to debut in China

A kind of cell phone with a TV function, developed independently by China's Radio and TV industry will debut at the end of this month, reports People's Daily Online. "China's Radio and TV industry has stepped up its determination to enter the traditional domain of telecommunications companies."

"Last October, China's radio and TV industry submitted standards for the mobile multi-media broadcasting industry ahead of the telecommunications industry. It supports the broadcasting of TV via cell phones, and is in fact trying to standardize the service nationally.

The TV cell phone market is so attractive that the competition between the radio and TV industry and the telecom industry is very fierce. The industry that controls the new technology will dominate the market in the future.

... According to the State Administration of Radio Film and Television, the goal of 2008 is to popularize TV cell phones".

Mobile TV warned to standardise

European Commission Viviane Reding has issued a stern warning to those involved in mobile TV to agree on adopting a single technology standard, reports the BBC.

"Ms Reding warned that Europe risked losing a chance to be a global player in the burgeoning mobile TV market. She made her comments during a speech to delegates at the Cebit technology fair in Hanover, Germany.

Ms Reding said a good candidate for this single technology was the DVB-H standard that was developed with almost 40m euros ($53m, £27m) of EC research cash.

She said the fact that DVB-H was already in use in 17 EU nations and that it was an open standard should recommend it to the EMBC members.

The commissioner imposed a deadline of summer 2007 on the mobile TV industry to agree on a standard. "

Full-length episodes of "Heroes" on your mobile phone for a 24-hour viewing period

NBC Universal is teaming up with MobiTV to bring its TV shows to the small(er) screen: Full-length episodes of "Heroes," "The Office," "Monk," and "Battlestar Galactica" will be available over the air on demand for $1.99 but currently only for "a 24-hour viewing period". via Gizmodo]

According to a mobiTV press release, In addition to a robust primetime video-on-demand line-up, the two companies will offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV® service in second quarter.

Cellphones' Coming Attraction: You

On See Me TV, a service offered by European cellphone provider 3, users can watch goofy homemade video clips of a man crashing off his backyard trampoline, a dirt biker jumping over a deep ditch or a blond girl belting out a creepy pop song. The WSJ reports.

"But it may offer something else more serious: a glimpse into how the user-generated content that has transformed the Internet -- blogs, videos and photos -- could also change the mobile-phone business, perhaps at the expense of some of the Web's biggest players.

See Me TV allows users to shoot video on their mobile phones, bypass Web giants like YouTube or Yahoo Inc. and post it to a gallery where it can be watched by others on their phones.

Users downloaded 12 million video clips for between 20 cents to $1.35 a pop in the first 12 months See Me TV launched in 2005.

To spur usage, people who contribute video clips actually get paid for it: 3 says it shelled out about half a million dollars to users over the same period. Contributors get paid 10% of the revenue generated when people download their clip, and are paid in cash via PayPal accounts.

... Because See Me TV's content is user-generated, it requires a lot of adult supervision to ensure it doesn't cross lines of good taste or legality. A dozen people at YoSpace's offices in London watch every video that is submitted and screen out those deemed too raunchy, too boring or in violation of copyright. Some 80% of videos submitted never make it onto See Me TV."

[via The X-Series Blog]

Verizon Wireless launches live cell TV

Verizon's V Cast Mobile TV service went primetime Thursday, with an initial lineup from eight leading networks. MSNBC reports.

"While Verizon had already said it planned to introduce the service this month, the launch provided this country's first detailed glimpse of the features and pricing for a long-awaited next wave in cellular technology.

Notably, the launch came one day after a demonstration in New York of a planned rival broadcast service called Modeo, as well as an announcement by MobiTV, a forerunner to these new offerings, that it has reached 2 million users.

V Cast Mobile TV, delivered over a separate wireless network operated by Qualcomm Inc., requires a new handset capable of receiving the broadcast signal in addition to the regular cellular signal for phone calls and mobile Internet access.

The eight 24-hour channels are CBS Mobile, Comedy Central, ESPN, Fox Mobile, MTV, NBC 2Go, NBC News 2Go and Nickelodeon.

While most of the programming will be identical to that shown by those networks on regular TV, only some shows will be broadcast at the same time."

Student TV from Cellphones

Radiowood reports that on Thursday and Friday three students in southern Sweden will be broadcasting TV programs from their cellphones.

"The broadcasts will go via the Internet to around 100,000 households via cable television and the local open access TV channel TV Malmö. Called Bambuser the effort is a joint project between the private N3P two year college and the Kaospiloterna project at Malmö University.

Through the site Bambuser.com the participants hope to encourage others to send images from other locations from their cellphones. One of the three students, Alexander Fölsch, said “It will be like Youtube, only live.”

Time Warner Cable offers Mobile Access

Time Warner Cable and Sprint are now offering a new Mobile Access Phone Service to let you take your television wherever you go.

"Mobile Access is a new service that links your cable, Road Runner and home Digital Phone services with Sprint wireless phone.

"Mobile Access allows you to get a cell phone from Time Warner Cable and take all of your Time Warner Cable services with you in the palm of your hand. You can access your email account and read and respond to email, you can watch live TV on the cell phone,", Roger Heaney of Time Warner Cable said."

CBS Introduces More Mobile Content

CBS has launched three new websites that cater to consumers who like their mobile phones to double as entertainment centers.

The first is th"CBS Mobile Store" where users can download games, voicetones created from CBS content, wallpapers featuring scenes from CBS reality shows like Survivor and Big Brother--and other exclusive content The store is available through a one-time download or by subscription.

The two other new sites offer consumers high-tech on-the-go access to sports and news.

[via Associated Press]

Mobile CNN International, Cartoon Network and Adult Swim material

Telecom equipment maker Ericsson and Turner are collaborating to develop Turner's internet, broadcast news and entertainment content - including CNN International, Cartoon Network and Adult Swim material - for mobile multimedia environments, reports Slashphone.

"The deal combines delivery of Turner news and entertainment content with hosting and content management technology developed by Ericsson."

Related: Turner Broadcasting & Ericsson To Jointly Develop New Mobile Services {Moco News)

Wireless Carrier Signs Show Pacts

Start-up wireless carrier Amp'd mobile plans to announce today that it has signed contracts with comedian Jack Black and "24" executive producer Howard Gordon to produce two mobile video series that its subscribers can watch on their cell phones. The Wall Street Journal reports.

"Under the agreement, Mr. Black and his producing partners will develop a series of comedy shorts for Amp'd.

Meanwhile, television production company Icebox, co-founded by Mr. Gordon, executive producer of "24" and "The X Files," plans to develop an investigative news series.

Amp'd also extended its content development deal with Donick Cary, a TV writer who has written for "Late Show with David Letterman" and "The Simpsons". ... Mr. Cary will produce two shows for Amp'd, including "Lil' Hollywood," a Hollywood-themed spinoff of "Lil' Bush" that will revolve around celebrity gossip, and <(>"Mexican Crazy Show," a comedy."

TV Show "Heroes" is going digital

The hit American TV series Heroes is relaunching its Web site with new interactive features coinciding with a batch of new original on-air episodes. NBC hopes the multiplatform strategy will deepen the “Heroes” mythos with additional content for Internet and mobile applications.

New add-ons include a real-time, two-screen application that plays out on the PC along with each episode, commentary from cast members set to streamed episodes, and mobile content.

[Gadget Lounge via The Hollywood Reporter]