Mobile bar code scanning up 700% since January

A Scanbuy study found that mobile bar code scanning is up 700 percent from the beginning of the year, with more people performing scans in a single month than all of 2009 combined. Mobile Marketer reports.

Users are scanning both 1D and 2D codes equally, showing that people are less concerned with format and more interested in getting information quickly. People are scanning a wide variety of product UPC codes, not only from the consumer electronics category.

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emily | 8:00 PM | QR Codes / RFID Tags / NFC |
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