Mobile Ad Lets Consumers 'Inglourious Basterds'

Universal Studios Home Entertainment on Thursday will launch a mobile campaign that lets people purchase a movie directly from an ad. Mediapost reports.

The ads will allow consumers to start pre-ordering the movie 'Inglourious Basterds' today on Blu-ray and DVD, or purchase the movie on Dec. 15. The transactions are done through the "secure" rich media ad-unit via mobile phones.

emily | 8:36 AM | Movies on Cell Phones |
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