Nielsen: Mobile Video Use Lags Behind

For all the promise of mobile video as a new media platform, in the second quarter, there were about 15.3 million active mobile video users, according to a recent Nielsen Mobile Video Report.

-- This represents just 7% of all those who have mobile phones -- roughly 220 million people in the U.S. The silver lining, of sorts, is that this number is up 70% versus 2008's 10-million subscriber mobile video mark.

-- Half of U.S. mobile subscribers -- 52% -- still carry phones that aren't even capable of viewing video, and that's just a bit better than the 62% number a year ago.

-- Almost all current mobile video users -- 78% -- are first-year users.

[via Mediapost]

emily | 8:04 AM | Random Stats, Video Phones |
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