Mobile TV 'very slow' to take off

Mobile TV has so far failed to deliver on its promise of ubiquity, but analysts expect worldwide user numbers to increase to 54 million in 2009. The BBC reports.

Analysts also predict that by 2013 there will be about 300 million people watching analogue TV on the so-called third screen, their smart phone.

Industry watchers said the biggest potential will be in emerging markets.

... The study was conducted by In-Stat, which is part of Reed Business, and Californian chip maker Telegent Systems. It revealed that mobile TV users watch at least three times a week, with 20% watching daily.

Two-thirds of respondents in the white paper said they watched mobile TV for 30 minutes or more on the days they tuned in.

By comparison, in the leading markets of Japan and Korea, viewers are glued to their third screen for over an hour.

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emily | 7:37 AM | TV on Cell Phones |
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