June 29, 2009
Yet Another Vogue for the iPhone: Video Games
The video game industry that is sitting up and taking notice, writes The New York Times . Of the 50,000 programs available for the iPhone and iPod Touch through Apple’s App Store, games are the largest category, about 20 percent of the offerings, according to the mobile analytics and advertising company Mobclix. The company also said that more than half of the billion downloads from the App Store are games.
Called casual gamers, these people who play a game for a few minutes here or there are a sought-after group by a video-game industry searching for growth.
Greg Joswiak, head of marketing for the iPhone and iPod, said, “This is the future of gaming.” The company has emphasized iPhone gaming in several television commercials.
The popularity of gaming among iPhone users — some 79 percent of all iPhone owners have downloaded games, compared with 31 percent of smartphone users in general, according to data from the Web analytics firm Compete — has game publishers flocking to get their titles on the platform.
Read full article.
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