Ad for New Apple iPhone Plays Up Video

The ability to shoot video is a key selling point for Apple’s iPhone 3GS, a point underscored in a new ad for the phone. [via BrandWeek]

Apple announced the phone today. The company claims it is two- to three-times faster than current iPhones. A TV spot from set to break next week doesn’t talk about the speed, but instead plays up the phone’s ability to shoot digital video.

The ad features the iPhone in a museum-like holder. A man dressed like a cat burglar drops a camera from the ceiling to get a better look at the phone. “I think it’s the same,” he whispers. Then the camera cuts to an employee entering the room after swiping his security card. The employee picks up the phone and then taps the screen, which shows video of the cat burglar’s camera. The man then looks up to the ceiling.

Voiceover: “It’s the iPhone you love. Now with video.”

emily | 8:11 AM | Marketing / Advertising |
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