March 10, 2009

Spiderman guides Sony Ericsson into South Korean market

spiderman3japanbillboard.jpg

Sony Ericsson is calling on a superhero to help it enter the tough South Korean market. On Tuesday the company launched its brand with a version of the Xperia X1 cell phone that comes with the full Spiderman 3 movie loaded onto every handset.

[via The Industry Standard]