Sex Soap Opera distributed via cellphone videos

A soap-opera style film shot this month is not intended for entertainment — it’s part of a research project designed to change attitudes about safe sex among young women. And the finished product will be distributed via cellphone videos. The New York Times reports.

In the New Jersey project, 250 women will be recruited from Jersey City and Newark and will be given cellphones. Half will receive weekly safe-sex text messages. The other half will receive weekly 20-minute episodes of the soap opera via cellphone video.

Before, during and after the 12-week study, Dr. Jones said, the women will be surveyed about their H.I.V./AIDS risk behaviors. Dr. Jones said one of the benefits in using cellphones is that it will allow women to watch the soap operas repeatedly and in private.

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emily | 2:33 PM | Video Phones |
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