Movie studio launches iPhone app to promote new film "The Spirit"

Lionsgate and digital media company Big Stage Entertainment have launched an iPhone app to promote the movie.

Users can upload their photo, shake the iPhone and star in scenes from the film.

According to MediaWeek, "marketing of the app is viral through social networks. Big Stage sent a newsletter item out to "tens of thousands of its members, who visit the site to create avatars and such."

emily | 6:30 PM | Cell Phone apps |
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