November 28, 2008
Nielsen: Mobile Video Use Rises
According to data compiled by Nielsen for the third quarter of 2008, more than 100 million U.S. consumers -- 42 percent of mobile subscribers -- have video-capable cell phones. An estimated 10.3 million of those mobile consumers are watching TV/video on their cell phones.
These findings indicate that mobile video viewing has increased 14 percent compared to Q2 2008.
[via AdWeek]
emily | 8:21 AM |
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