8MP cameraphones duel over advertising idea PR brainstorming gives similar results

It seems Samsung and Sony Ericsson have come up with very similar ideas to promote their latest mobile phones. Pocket-Lint reports.

Both companies have called in a professional photographer to use their new mobile phones hitting the shops this month.

To be used in the company's latest ad, a number of "enormous" photos taken by Matt Stuart using the C905 Cyber-shot camera phone are placed in unusual locations to demonstrate something or other about spontaneity.

Meanwhile, Samsung has "armed" well known street photographer Nick Turpin with a Pixon handset and "sent him on a journey that will be dictated by everyday consumers.

emily | 5:36 PM | Marketing / Advertising |
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