October 20, 2008
All the Celebrities You Want, on Your Cellphone
Celebrity gossip has long been a profitable staple of print, radio and television. More recently, it has made Web sites like Popsugar.com and PerezHilton.com some of the more popular destinations. But in recent months, as consumers started snapping up Web-enabled smartphones like the iPhone, the cellphone has become the latest medium to feed the appetite for up-to-the-second celebrity gossip. The New York Times reports.
TMZ.com started a mobile offering last April and watched traffic soar there to 1.1 million visitors in July, eclipsing the mobile audience of People.com, the Web site of the pop culture magazine, according to Nielsen Mobile, which tracks mobile sites.
E!, the entertainment news cable channel and Web site, also offers celebrity news for cellphone users. This year, it began offering text and alerts and has already signed up 30,000 subscribers, sending them as many as three alerts a day. And, in a new twist, E! broadcast live to mobile phones from the red carpet at the prime-time Emmy Awards in September.
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