Cellcom offers free mobile air time for watching ads

Mobile phone operator Cellcom on Sunday launched a new advertising model in Israel enabling subscribers to accumulate free air time in exchange for watching commercials. Reuters reports.

"Cellcom, Israel's largest mobile phone operator with 3.1 million subscribers at the end of June, will award customers up to 45 minutes per month of free air time for watching the commercials. At the end, viewers will have to answer one or two advertiser questions to prove they paid attention.

... Major advertisers such as Coca-Cola, Nokia and Sony have already signed contracts to advertise on Cellcom, he said.

emily | 4:45 PM | Marketing / Advertising |
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