August 28, 2008

Taking soccer to the small screen

premierfoot.gif Across Europe, however, the lure of professional soccer is so strong - and the hunger of some fans so great - that some mobile operators, especially in Britain, are beginning to report a rise in mobile viewing. The IHT reports.

"... In Europe, Vodafone, T-Mobile and Orange so far are the mobile leaders in live sports. T-Mobile has live viewing packages in Britain, Germany and Austria. Vodafone's English Premier League games are available to all subscribers through its Vodafone Live! portal.

Dirk Wende, a T-Mobile spokesman in Bonn, said live soccer has become the most popular form of video on T-Mobile cellphones, followed by boxing, where the compact action is easier to follow on a smaller screen."