August 28, 2008
Designer Collections Packed Into an iPhone
STYLE.COM, the online home of Vogue, is introducing an iPhone application offering videos and pictures to enable dedicated followers of fashion to watch runway shows during New York Fashion Week next month on their phones, within hours of the last model’s exit from the catwalk. The New York Times reports.
"It is no small measure of the demand for immediacy in fashion that customers can now turn their cellphones into shopping portals. Ralph Lauren announced last week a mobile version of its online store, and Chanel introduced its own iPhone application last month that offers video from its fall haute couture show, as well as the ability to direct-dial stores that carry Chanel around the world.
Others have brought runway shows to phones, such as an ahead-of-its-time Fashion Week offering from Sprint in 2006 (fashion people were so not into Sprint), but Style.com’s application is likely to be the most comprehensive. It is designed eventually to include photos and videos from hundreds of shows in New York, Paris, London and Milan."
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