Polo Ralph Lauren to launch shopping by cell phone

Polo Ralph Lauren is to be the first luxury retailer to launch a mobile commerce site, reports Reuters.

... "The apparel maker will begin placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S. Open tennis tournament, which begins later this month.

Shoppers can download special software to camera-phones to scan the codes and be directed to a phone-friendly version of a Ralph Lauren website, where they can shop, watch tennis videos and read company content."

emily | 8:50 AM | How people and businesses are using cameraphones |
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