AT&T lands exclusive Olympics channel for Mobile TV

AT&T has used its clout as an Olympics sponsor and official telecommunications provider to the U.S team to nail an exclusive 24/7 channel on its broadcast mobile TV service.

NBC’s coverage of the Olympics won’t be limited to AT&T entirely, but for mobile the carrier did secure sole rights for live competition footage and commentary on the MediaFLO platform, which both carriers use for broadcast-like TV service.

[engadget:mobile via Moco News]

emily | 9:37 AM | News, Buzz |
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