July 16, 2008
User-generated content growing rapidly in S'pore
The demand for user-generated content has been growing rapidly among Singapore's 'netizens' in recent years with video-sharing sites, social networking sites and blog sites remaining the most sought after, according to a new study by Frost & Sullivan. Asia Business Online reports.
"The Frost study noted that mobile operators around the globe are enthusiastically exploring UGC in a bid to make money through low-cost, but effective, entertainment services.
Singapore's MobileOne last year launched a user-generated video-sharing service called MeTV. The service allows mobile subscribers to upload their videos through MMS-enabled handsets for other users to view and download.
The service allows users on the Internet, mobile, broadband TV, and residential fixed-line service to view photos and videos.
... Uploading a video clip is as simple as sending an MMS to a designated number with no charges involved.
Users are rewarded when other users download their uploaded videos. Hence, the service was launched to attract users to share their photos, videos, comments with others, and in the process be rewarded for their efforts."
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