July 8, 2008
Nielsen Reports TV, Internet and Mobile Usage Among Americans
The Nielsen Company today released the first comparable U.S. figures showing video and TV usage across the 'three screens' - Television, Internet and Mobile devices. (pdf)
Nielsen's findings show that screen time of the average American continues to increase with TV users watching more TV than ever before (127hrs, 15 min per month), while also spending 9% more time using the Internet (26 hrs, 26 min per month) from last year.
At the same time, a small but growing number of Internet and mobile phone users are watching video online (2 hrs, 19 min per month), as well as using their cell phones to watch video (3 hrs, 15 min per month).
... As of Q1 2008, 91 million Americans (36% of all mobile phone subscribers in the U.S.) owned a video-capable phone.
[via PR Newswire]
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