July 8, 2008
Photo Messaging Climbed 60 Percent in the United States During the Past Year
comScore Inc. has released the latest figures from the M:Metrics Benchmark Study report saying that photo messaging from mobile phones has grown 60 percent in the US over the past year and 16 percent in Europe.
As the mercury climbs in the summer months, so does the usage of photo messaging in the United States, where for the past three years, photo messaging rates have been higher than average in July and August.
The M:Metrics Benchmark Study indicates that the photo messaging growth in the U.S. is coming from all age demographic segments, with the fastest growth coming from teens and those older than 35. In the more developed European market, the strongest growth is coming from those aged 55 years and older.
[via M:Metrics e-mail press release]
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