Nike lets users design trainers via mobile phone

According to NMA, Nike has launched a service across Europe to enable consumers to design their own trainers based on pictures taken using a camera phone.

The PhotoiD service encourages consumers to take a picture of any subject using their camera phone, which is then sent via MMS to a short code.

A personalised picture of a trainer is sent back which features the predominant colours of the photo. "

emily | 1:18 PM | How people and businesses are using cameraphones |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2008/06/020451.htm