May 29, 2008

Horrific slice of reality in knife campaign

Grisly images of real-life wounds are being used today in the most explicit government campaign ever to try to fight knife crime, reports Metro.

"Photos of a man with a blade plunged in his chest, of exposed intestines and a gangrenous leg form part of a horrific series of adverts.

Ministers hope the £3million 'viral' campaign, aimed at mobile phone users and internet sites such as Bebo, will finally shock youngsters into not carrying knives, after a series of street murders. "