May 22, 2008
Mobile phones emerging as new video distrib channel
With the advent of new technology - greatly thanks to the iPhone - and larger phone screens, distributing entertainment content via mobile phones is now on its way to becoming an important new business for Hollywood, writes The Hollywood Reporter.
According to Mark C. Miller, CEO of FFMI and President of Famous Frames, Inc, "the iPhone totally changed our industry because now we can deliver our content and you see it in DVD quality. It has become an accepted form of entertainment where you can watch anything you want any time anywhere.
... I think the time has come for mobile entertainment. I believe it's actually going to be preferred (to have content always available) as opposed to being anchored at a certain time or place with a certain program which you have not chosen. It gives people a lot of freedom and I think that's what it's all about now."
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