Take a Picture of an Ad, Earn a Reward

Two men’s magazines are trying to engage their readers more — by increasing their cellphone bills, reports The New York Times.

"Rolling Stone and Men’s Health are both testing programs in which readers can take cameraphone pictures of icons on ads, then send them to a certain number. In exchange, they’ll receive more information or an offer from the advertiser."

emily | 7:36 AM | Barcode Technologies / RFID Tags / NFC |
The Permanent Link to this page is: http://www.textually.org/picturephoning/archives/2008/04/019948.htm