April 18, 2008
Harrods To Use "Cult' Barcodes
Mobile barcodes are getting another push in the UK, reports The Washington Post.
"Posh department store Harrods is running a campaign thought to be the first from a major British retailer--according to a swooning article in the Times, that notes the use of the codes come 110 years after the store introduced the "world's first moving staircase."
The codes will feature in a series of ads in London and national media to publicise a new exhibition put on by Harrods called Design Icons, which features Vivienne Westwood, the fashion designer, and the architect of the new St Pancras International station."
Mark Tomblin, director of strategy at digital agency TBG, which helped Harrods create the campaign added, "This is an attempt to connect with a more tech-savvy audience, and frankly we're quite pleased if the whole campaign remains a bit 'cult'. Harrods is also creating a MySpace profile, and plan to use Twitter to send out event alerts around the exhibition."
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