Win $1000 in the Hunt for Bin Laden

A scavanger hunt for camera phones is launching in five cities on Monday, to promote Morgan Spurlock's new movie Where in the World is Osama Bin Laden?, premiering April 18. JustPressPlay reports.

Street-teams will create and locally distribute multiple branded reward flyers featuring contest information and unique stills from the upcoming film.

With help from local radio stations, contest participants will search around their towns and cities to snap a photo of any of these images in the two week contest period from their camera phones and email it to a pre-determined email address that will be clearly marked on the flyers between 4/7 and 4/18.

Utilizing the image recognition based mobile marketing technology from SnapTell, each picture will then be verified and the participants will receive a message back confirming their entry into the contest and a link to exclusive content from the film.

Fans will also be able to enter by following clues in promotional ads in local newspapers.

Watch Apple trailer.

emily | 3:37 PM | Marketing / Advertising |
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