Fans rush for 'mobile-compatible' new England kit

England football fans will from today be able to buy their national team's new away kit – which can interact with their mobile phones.

The new Umbro strip contains a Japanese-developed QR code which can be read by mobiles and allows owners to access a special WAP internet site.

According to the kit manufacturer the code is a "two-dimensional barcode which we are using to provide you with exclusive and exciting mobile internet content".

[via Metro]

emily | 10:50 AM | Barcode Technologies / RFID Tags / NFC |
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