London Fashion Week gets smart

O2 will allow visitors to London Fashion Week to take part in the industry's first-ever trial of near-field communications (NFC). vnunet reports.

"Buyers attending the event will be able to show their interest in specific clothing collections by designer Emilio de la Morena by touching NFC-enabled phones on posters carrying identifying tags.

When a phone is presented to one of these "smart posters", it will send a text message back to the designer. The feedback will offer vital intelligence ahead of the fashion industry's main selling event, which takes place in Paris two weeks after the London show."

emily | 6:55 PM | Barcode Technologies / RFID Tags / NFC |
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