February 6, 2008

iPhone gets video ads from Ad Infuse

Ad Infuse, a San Francisco start-up is launching the first mobile video ads for the iPhone today.

Elinor Mills for News.com gave it a try, but connecting over AT&T's network was just too slow.

I visiting the HFM mobile site on my brand new iPhone and clicked on one of their portable training programs. I then waited as long as four or five minutes while the ad downloaded then a blank white screen came on making me wonder what to do next. The ad finally started playing and I was able to watch the 10 or 12 second anti-drug spot before the training video for working out abs on an exercise ball started playing.

Wow, if that's the experience I think I'll pass.