LG Mobile, Paramount and Marvel to promote technology for "Iron Man" launch

LG Electronics ahs announced its partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote the role of technology in the upcoming Marvel Studios film "Iron Man," to be distributed by Paramount Pictures.

Prior to the film's May 2, 2008 release date, LG will unveil advertising, as well as retail, online and consumer electronics industry initiatives to showcase the company's high-tech expertise and "leading role" in developing sophisticated and aesthetically pleasing multimedia devices.

[via Just Aother Mobile Phone Blog]

emily | 9:43 AM | Marketing / Advertising |
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