December 29, 2007
36% use their cell phones as entertainment devices
About 38% of consumers are watching TV shows online, 36% use their cell phones as entertainment devices and 45% are creating online content like Web sites, music, videos and blogs for others, according to a new-media survey from Deloitte & Touche.
The "State of the Media Democracy" notes that in Deloitte's first edition of the survey just eight months earlier, 24% of consumers used their cell phones as entertainment devices. The current figure soars to 62% among millenials (consumers 13-to-24-years-old) compared with 46% in the previous study conducted Feb. 23-March 6, 2007. And among Generation X consumers (25-to-41-year-olds), the number grew from 47% to 29% in the earlier survey.
About 20% of consumers said they are viewing video content on their cell phones daily or almost daily."
[via The Hollywood Reporter]
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