China's CCTV.com wins Beijing Games new media rights

The International Olympic Committee (IOC) said on Tuesday it had awarded the Beijing 2008 Games internet and mobile phone platform rights for China to the digital arm of Chinese state broadcaster CCTV.

The IOC has already sold over-the-air TV rights in China for the Games to CCTV.

Income from broadcasting and new media rights for the Vancouver 2010 and London 2012 Olympics have already risen nearly 40 percent from the previous two-Games package, which includes the Beijing Olympics, and will be in excess of $3.0 billion.

The IOC estimates some 15 percent of that will come from new media including the internet and mobile phones.

[via The Guardian. Image from the China Digital Times]

emily | 4:33 PM | News, Buzz |
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