Mobile Video Audience Grew To 8 Million: MMetrics

The US mobile audience has grown by more than one-third this year to eight million, according to a new study by mobile market research firm M:Metrics. Online Media Daily reports.

"With 6.8 million viewers, viral clips have proven to be the most popular category of mobile video.

... Viewership for video delivered on-deck increased 28% since January to 2.7 milion. The increasing numbers are a promising sign for mobile publishers and advertisers, say MMetrics analysts."

...Video watchers represent only a tiny fraction of all cell phone subscribers in the U.S. Those who watched over-the-air mobile TV broadcasts and/or video clips at least once a week amounted to less than one percent."

emily | 12:55 PM | Random Stats |
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