Mobile Barcodes Driving Magazine Traffic

The French Association of Multimedia Mobiles (AFMM) has said that the use of mobile barcodes in magazines in the past few months was very successful. mocoNews.net reports.

"With 15 to 25 percent of traffic to the websites of magazines Public, Closer, and Voici being generated by the codes.

People have to download an application—Flashcode—in order to access the content, and there were about 30,000 downloads of the software in July and August.

... “One of the main priorities now will be to gradually pre-equip mobile devices with the Flashcode software, so that the user doesn’t have to download it,” said Nicolas Guieysse, from the AFMM."

emily | 4:47 PM | Barcode Technologies / RFID Tags / NFC |
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